Introducing Indie Home Office™
Launch ideas, play together
TLDR;
We built Indie to support independent creators & builders.
After years of work, it's clear that indies excel in their craft, but often feel lonely taking the unconventional path.
Today, we're launching our open community, offering toys and tools to meet indies right where they are, turning ideas into reality.
Here, we create, play, & share.
🏡 Explore → Home Office 🏡
What defines an 'indie'?
It’s about taking the unconventional path, launching your ideas, and building something meaningful without waiting for permission from external validation, capital, or middle-men.
We created Indie to carve a cozy corner of the internet where creativity meets autonomy.
Here, builders are encouraged to launch daily, with like-minded creatives, instead of feeling the pressure to scale to millions, before they feel an ounce of success.
Finding focus in a distracting world
2025 is shaping up to be a wild ride. We're faced with unprecedented layoffs, AI taking over jobs, and a global loneliness epidemic. These challenges are hitting the workforce and society hard.
They're messing with how we see our self-worth, value, and identity.
So far in 2024, there have been 761 tech company layoffs with 203,919 people impacted (that’s roughly 910 people per day)1.
These changes are hitting everyone, and now more than ever, we need to build communities to navigate these shifts and lean on each other.
But the truth is, people are feeling more disconnected than ever.
In 2023, 23% of people worldwide felt significantly lonely2, and one in three U.S. adults experienced loneliness weekly, with younger adults most affected3.
Most companies see you as just a number on a spreadsheet, but you're way more than that. It's time to invest your energy in what you own, not what others own.
That’s why we’re building Indie, to help you:
Build a community centered around you, and your idea
Level up a skill you want to harness
Rest, play games, and find inspiration
Focus your energy on that idea you've been thinking about
Launch something and share it
Help other indies
It’s really that simple.
Indie Home Office
Remember Club Penguin, Hapland, and Whyville? These digital realms were our stomping grounds to wander around and forge friendships, some lasting a lifetime.
They were the playgrounds of our imaginations, teaching us, inspiring us, giving us something to share with the world.
But then, one morning, we woke up, stumbled out of bed, and marched into the 9-to-5 grind, dismissing those games as childish relics, better left to the archives of the wayback machine.
Home Office is a sanctuary for rediscovering the lost parts of ourselves, where play becomes work. It’s a portal to mini-games, chats with friends, and spaces for meaningful projects, letting us distribute our own experiences as part of an indie ecosystem.
Start by creating your identity within Indie, play a few games, earn a few stars, and meet a few friends in the groupchat.
Join at any part of the journey
Going Indie is a journey that starts with an idea—a voice inside urging you to build something you've been dreaming about, even if you're unsure where to start.
It begins as a small side project you work on during nights and weekends. From there, you share it with friends, your network, and your community.
Eventually, it captures your full focus and becomes bigger than you.
We’re here for all of it. Every stage.
In fact, we want to know what you’re looking to launch as the first step of joining our community, so that we can help you to activate on your idea.
Through technology and gamification, Indie helps members make incremental progress both achievable and satisfying.
Gamified visibility and accountability
In our community, sharing your work and feeling valued is key.
We celebrate each contribution, helping everyone shine a little brighter. Members give each other Stars ⭐ for cool ideas, memes, or just good vibes.
Indies have each other's backs, offering accountability in a world where it's easy to lose motivation.
By building in the open, sharing our progress, and getting feedback, we do better work and make real connections.
Stars ⭐ aren't just points; they're markers of the connections you make and the milestones you hit along the way.
Bring Your Product to a Community
Success as an indie relies on developing strong rituals.
A successful product's culture is built on daily, weekly, monthly, and seasonal practices that shape the technology and connections that make the product unique.
Morning check-ins, co-op games, weekly challenges, or seasonal collaborations define traditional company culture, but what do we do as indies to keep this magic present in our work?
We've compiled these aspects into a community where you can plug your idea or product in, without needing to build a big team to achieve this culture.
Being an indie means embracing the roles of both learner and leader.
Finding the person that will help take your idea to the next level is just as important as being the person that someone else needs.
Come join, and try your hand at both as we navigate uncertainty together (and launch some amazing projects along the way).
So inspired by this! Y'all have mastered gamification for the common good ✊
Congratulations on such a successful launch! Can’t wait to see all the amazing collaborations that will be created. Creative ideas!